Portfolio / CD + Packaging Design

Packaging design for a natural and exotic fruit blend juice brand. These juices are formulated by a medical team of nutritional experts and are designed to be highly beneficial for the human being, yet all natural.

Due to the color and texture of the juice it was decided to have the packaging take on an eccentric and colorful design aesthetic, over the originally conceived minimalist/white look. It was believed that a high contrast between the juice and the packaging could produce a negative effect on the consumer as they were exposed to the contents of the product for the first time.

The brand/logo has been blurred as requested on signed agreement.