The importance of having an explainer video on today’s internet is irrefutable. Here are some of the reasons why you should have one by now:


According to a Forrester Research study, a single minute of video is worth 1.8 million words. Yes, you got that right: 1 minute of video = 1.8 million words. So you can start thinking about that loooong paragraph you’ll need to write down to explain your product to your audience, or just make it simple for them with a brand new video.


A website with a video on its homepage is 53 times more likely to appear on the first page of Google’s search listings. A reason for this is that Google loves simple and effective ways of presenting information. Google also tracks the amount of time a person spends on your website, and based on this it weights the importance of the zillions of sites on the internet. Simply put: more time on your site = rocket high rankings.


According to a survey conducted by Video Rascal, 85 percent of people are more likely to buy a product if its presented with an explainer video. The reason behind this is actually quite simple: People are lazy…or very busy. By watching a 1 minute video they quickly understand what a product or service is about without having to read long paragraphs of information.


Internet users watch 100 million videos online every single day! And this number keeps on growing.


Thanks to social networks and video-focused platforms (such as You Tube, Vimeo and Dailymotion) videos can go viral and be shared among internet users in seconds without having to spend extra cash on advertising or server bandwith. More people watching your video = more visits to your site. Did we mention SEO already?


Video promotions are 6 times more effective than print and/or direct mailing. If you were planning on heading to your print company today, you might want to change your plans.

These are just some of the reasons why you should contact us to get your explainer video done. It’s. just. about. time.

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